Based on a recent Location SmartBrief poll


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What is the most strategic use of location information?

Answers to this question were a combination of high-level business functions, to tactical objectives to optimizing and presenting data effectively.

→ High Level Business Functions: sales & marketing, auditing financials and strategic plans, developing products and services;

→ Tactical Objectives: indoor navigation, tracking assets, monitoring the environment, directions and logistics, tracking people;

→ Optimizing and Presenting Data Effectively: linking and visualizing data

40% of respondents believe that the most strategic use of location information is in supporting high-level business functions; 35% for achieving tactical and objectives, and 25% for effectively optimizing and presenting data.

locationimage1What is most important in a location intelligence application?

locationimage2The majority of respondents believe that the greatest value derived from location intelligence is perspective which results from conveying context and visualizing data on a map.

locationimage3Who within the organization should be responsible for location information strategies?

Internal and external communications on how location information advances a company’s strategic objectives generally resides with the CEO or Chief Marketing Of cer or whomever assumes the “evangelist” role. Interestingly enough, those roles within the organization with presumably the most knowledge of location information, a GIO (geospatial intelligence of cer), LIO (location intelligence of cer), or GIS Department, were not selected.

How many times a day do you ask yourself “where is that?” or “how is a particular situation (sales, costs, operations, performance) related to where something is located?”locationimage4

Location questions are a normal part of every business day…

How does location information most improve operational efficiency?

locationimage5Curiously, visibility into the supply chain and logistics and transportation were not selected as being improved by location information.

Who within the organization should be responsible for safeguarding location information from potential privacy infringement?

locationimage6Respondents seem to believe that only executives should be responsible for privacy even though how data is collected, aggregated, and distributed is often the result of technical considerations addressed by software engineers, architects and product managers in designing products and services.