Dear Readers,

IN ADDITION TO OUR COMMITMENT AND RESPONSIBILITY to providing news and the most relevant information for your business, we at LBx Journal also strive to produce timeless articles. In this age of instant information, millions of blogs, and clicks to post almost anything anywhere, that is no small feat.

This Winter issue is very special, because it contains a special feature on “Women in Location.” This feature is more than a collection of profiles of influential women in our field; it is the story of location—the meta-narrative of the importance of location-based thinking that is missing from public discourse.


Business has become so metric-driven that it has lost some of the basic realities of why and how we do things. It’s rather ironic that location technologies, which are so scientifically and mathematically complex, ultimately reveal the simple truths of everything we do.


People understand location technologies as piece-meal applications: a map, a mobile app, a location-based app, LBS, GPS, GIS, imagery… What most people do not understand is the big picture of why location-based technologies and applications are so important to us as individuals, society and business. The story is often lost in vendor-specific marketing. This “Women in Location” feature rises above all of the market dueling, competition, and scripted marketing messages and tells the real story of location-based thinking as a way of life—why’s it’s inspiring, why it’s powerful, why it’s important, why it’s the natural story teller of everything we do as individuals, businesses, and governments.

Business has become so metric-driven that it has lost some of the basic realities of why and how we do things. It’s rather ironic that location technologies, which are so scientifically and mathematically complex, ultimately reveal the simple truths of everything we do.

The other three articles in this issue discuss various location-based technologies that strive to reveal simple truths from complex and voluminous data: “Map Wizard Comes to Spreadsheets,” “Precision Agriculture,” and “Underground Assets.”

Continue to discover your location dimension with us at LBx Journal, and please pass us along to your colleagues.

myrnaimageVery best,
Myrna James Yoo
Publisher