LOCATION INFORMATION: INDUSTRY APPLICATIONS


Location Data Accuracy Is a Problem for Targeted Advertising
Because there’s no systematic way to discern between different types of location data, including how granular it is or when it was derived, the buy side is confused and reluctant to spend. Ad Exchanger

U.S. Papal Visit Used 3D Technologies for Event Planning
3D technologies are known for doing a lot of things. Planning major Catholic events is not one of them. Yet, ESM Productions, the company that was tasked with planning the logistics for the Pope’s visit to the U.S., produced one of Bentley’s CONNECT Edition introduction events. SparPointGroup

LIDAR Spots Prime Wine Making Locations
Winemakers in the U.K. are using the recently released LiDAR data from the U.K. Environment Agency to identify land suitable for planting vines. SparPointGroup

Stolen Tesla Tracked via Embedded Location Tracking and App
Sometimes there are perks to being always connected, especially when it comes to a stolen Tesla Model S. The owner of the aforementioned car was leaving a concert last Thursday night and returned to the underground parking lot she parked in only to find her Model S was missing. Techaeris

Location Data for Connected Coffee
IOT Evolution

TECHNOLOGY: THE LOCATION ECOSYSTEM


IBM Acquires Weather.com
IBM announced an agreement to acquire The Weather Company’s digital properties, including WSI, Weather.com, Weather Underground and The Weather Company brands. Investors Business Daily

ECONOMICS: BUSINESS STRATEGY AND PLANNING


Locationomics: Tapping Into Location Intelligence Revenue
Mobile devices and the apps they support generate huge amounts of data, and have had a major part to play in driving location intelligence into the mainstream. 74% of consumers with smartphones now use location-based services. Information Age

Business Case for 3D Technology
Vic’s Crane and Heavy Haul was tasked with moving the largest desalter in North America from a manufacturer in Houston, Texas, to a refinery in St. Paul, Minnesota. The desalter weighed 281 tons and stretched over 50 meters! That’s 70% of the length of a standard soccer field. How did they move it across the country? How did they get it onto barges, through tunnels, across roadways, and through a facility not designed to accommodate an object of this size? How did they do it without a single clash, on time, and on budget? With 3D tech. SparPointGroup

Despite Widespread Consumer Use, Companies Still Testing LBS
As companies test out LBS solutions, not all promises materialize. Companies are trying to figure out how LBS applications best drive behavior and ROI. TechTarget

PubNub Expands Series C to $25 Million
PubNub, the San Francisco-based startup that has built a data network that carries messaging for apps, IoT hardware and other low-latency services, has raised $25 million. The funding will be used to sharpen its focus on Internet of Things applications and hardware as well as clean energy and social collaboration. TechCrunch

A Lidar Scanner for All Applications?
SparPointGroup

LOCATION DATA TRIVIA 


Why Does the City of Chennai Keep Sinking?
Quartz India

 

MARKET RESEARCH


LBS
LBS and RTLS Market to Reach $54.95 Billion by 2020
According to a new market research report, Location Based Services (LBS) and Real-Time Location Systems (RTLS) Market by Location (Indoor & Outdoor), Technology (context-aware, UWB, BT/BLE, beacons, & A-GPS, and others), Software, Hardware, Services, and Application Areas – Global Forecast to 2020, published by MarketsandMarkets, the global Location-Based Services (LBS) and Real-Time Location Systems (RTLS) Market is expected to reach USD 54.95 Billion by 2020 at a CAGR of 37.1%. MarketsandMarkets