Time Pollution



EDITOR’S NOTE: How are location technologies, applications and services mitigating time pollution? See the interview with Di-Ann Eisnor in the 2013 Women in Location issue on Waze’s business mission of saving people 15 minutes a day in traffic as an example. orangearrowEvery time I delete spam from my inbox, I feel a tiny piece of my life flitter away. Sitting needlessly at stoplights, or watching the minutes tick away as I wait in some line, or being forced to fill out yet another form, our precious time is being co-opted by everyone from inconsiderate businesses, to overbearing...

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Location Tracking Using RFID



A newly patented invention that precisely tracks mobile phones, tablets and other radio frequency-emitting devices (RFID) indoors could help redefine the possibilities for everyone from retailers and marketers to airlines, car manufacturers and municipalities. The possibilities due to tracking within inches, in three-dimensional (3D) space, in real time are incredible. “It’s really difficult to fathom all of the applications,” said co-inventor Christopher Price, who worked with longtime electronics engineer Gregory Beveridge on the technological discovery. “At no point in history have...

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Location Based Marketing



The marketing value of location information has increased immeasurably with the proliferation of consumers’ mobile devices, the breadth of capability offered by advertisers’ cloud services, and the variety and quantity of location information. This article is about steps that marketing services companies can take to maximize this marketing value. What a Difference Device Mobility Makes! In a sense, “business geographics” is as old as the siting of marketplaces at road intersections and the confluences of rivers: Go where the customers are. Digital business geographics, or “business...

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Calm Technology



Technology innovation is an evolutionary process where new products, solutions, and ideas are built on the theories and inventions of those who came before us. Mark Weiser, John Seeley Brown, and Rich Gold worked together at one of the nation’s most advanced technology labs—Xerox PARC. They introduced the idea of calm technology, but with each generation of technology innovation, things get forgotten. Mark and Rick passed away; John is now the only survivor of this trio.

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Location-based Innovation in Action



Background Sabre and AT&T are developing and testing solutions that take advantage of AT&T’s newly enhanced Location Information Services (LIS)-Hybrid, which allows developers to build geo-aware mobile applications. They are exploring how device-based location information services can help airlines, airport retailers, and other travel-related companies deliver intelligent, predictive and personalized services throughout a traveler’s journey. We spoke with Sarah Kennedy Ellis, Director of Sabre Labs, and Chris Aron, Product Marketing Manager, Ecosystem Development and Platform...

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dO yOu hAvE EMAiL AnxiETy? dO yOu drEAd yOur inBOx, fuLL Of hundrEds of messages, most action items wanting anywhere from 5 minutes to 1 hour of your time to respond? Go to a meeting or take a call and come back to another deluge. And what about the email newsletters to keep up on your industry? You subscribe to them because you know they are relevant to your position, but they too are now overwhelming

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Top 10 Location Disruptors to Business



The power of location, or knowing “where,” has been discussed and marketed from the perspective of competitive advantage. There is no doubt that being able to correlate location data with other data and to enhance business intelligence is a competitive advantage, but how is it transforming not only the way we do business, but businesses themselves?

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Valuing Natural Assets



Background Cartegraph is a geospatial software company that has traditionally provided location intelligence solutions around asset management to local, county and state governments. It primarily focused on extending the GIS environment within these organizations. Today, with its Operations Management System (OMS), it can integrate with other enterprise systems such as CRM, ERP, SCM and is expanding into the commercial sector. We spoke with Quint Pertzsch, Cartegraph Subject Matter Expert, about how the OMS system is being used to manage and sustain trees and other valuable natural assets. LBX...

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Follow LBx LITE news on Twitter: @lbxjournal



Do you have email anxiety? Do you dread your inbox?, full of hundreds of messages, most action items wanting anywhere from 5 minutes to 1 hour of your time to respond? Go to a meeting or take a call and come back to another deluge. And what about the email newsletters to keep up on your industry? You subscribe to them because you know they are relevant to your position, but they too are now overwhelming. Once upon a time, your day was dictated by the project you needed to complete that day or week or month. Today, email, texts, and social media all compete for your attention, and however much...

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What is Disruption?



Disruption has become a big business, consulting and media buzzword. Many of the de nitions amount to competition encroaching upon an industry or company’s territory, or so they believe. The Disruptive Innovation Model developed by Clayton Christensen identified three critical components of disruption: 1. In every market there is a rate of improvement that customers can utilize or absorb. For example, the automobile companies keep giving us new and improved engines, but we can’t utilize all the performance that they make available under the hood. Factors such as traffic jams, speed limits,...

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