The Marketer’s Psychographic and Demographic Profile



Background Placed is a location analytics company that focuses on using location data to better understand consumers’ behaviors in the physical world. Placed Targeting, the newest service in Placed’s suite of services, goes beyond the traditional notions of a simple geo-fence to provide data-driven location targeting at scale. See Location Metrics and How’s Your Mobile App Performing? for previous articles on Placed.

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Top 10 Disruptors to Geospatial Business Models



A REVIEW OF GAME CHANGERS It’s a time of great disruption within the technology space, with a great deal of change taking place in how geospatial data is collected, stored, visualized and analyzed. There are new technologies and new approaches that have allowed new companies to emerge, and that have empowered existing players. Much more disruption (competition) is on the horizon that individually or combined will make it hard for many practitioners and vendors to adapt. Valuations for acquisitions are just one example of disruptive changes in industry ecosystems. This age of disruption…

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The Mobile Office



Össur is a global leader in non-invasive orthopedics. Their focus is on improving people’s mobility through innovative technologies within the fields of bracing and supports, prosthetics and compression therapy. Össur is headquartered in Iceland, with subsidiaries in 13 countries. Together, Össur Americas, Össur Europe and Össur Asia serve more than 19,000 customers. Imran Rafique is leading a new initiative at Össur called Mobile Sales Solutions, which is focused on enterprise or workforce mobility. He has been tasked with integrating analytics, social media, and mobile applications to more…

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Navigating Indoors



Pole Star is a France-Based Indoor Location company founded in 2002, with offices in France and the United States. Pole Star was originally focused on portable navigation devices, and has since migrated to the smartphone as the optimum device platform for delivering indoor navigation services. Pole Star’s customers have ranged from emergency services to shopping malls to airports to exhibition centers. Christian Carle, CEO of Pole Star recognizes that “many people do not understand the importance of indoor location.” His focus at Pole Star is on making indoor location capabilities as seamless…

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Location Metrics



Location and place are part of everyone’s daily lives, but they have never been systematically measured in real-time—until now. Placed is a location analytics company which focuses on understanding the importance of location by directly measuring the location of mobile devices of individuals. Placed has launched Placed Insights, a rating service that quantifies the paths and places of U.S. consumers through mobile technology, bringing Web analytic-like accuracy to understanding where people go in the of ine world. Similar to what Nielsen has done for TV and comScore has done for online,…

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The Location Information Highway



Polaris WireLess is a Silicon Valley-based location solutions company that has been driving location technology innovation for the last ten years. Polaris Wireless focuses on network-and software-based location solutions that enable people to be located by their mobile devices. Historically Polaris Wireless has worked with governments and mobile carriers to deploy a network-wide location engine (location platform), called OmniLocate.

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Geometry, Digital Preservation and Tourism



Background CyArk is a nonprofit organization headquartered in Oakland, California. Its mission is to document the world’s heritage sites in 3D. CyArk was founded because its founders, Ben and Barbara Kacyra, were deeply impacted by the Taliban’s destruction of the Buddhas in Afghanistan in 2001. Anyone who has experienced the horrors of war is keenly aware of the fragility of historical treasures. CyArk uses 3D imaging technology to create a digital museum of the world’s historical sites. We spoke with Elizabeth Lee, Director of Operations at CyArk to learn more about its mission and how they…

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Locationomics, and Location Data Privacy Guidelines



This has been an exciting quarter for The Location Media Alliance (LMA) and the Location Forum. One of the LMA’s publications, Imaging Notes, was rebranded as Apogeo Spatial with its Spring issue. Apogeo is the LMA’s quarterly print magazine focused on communicating the power of geospatial tools and technologies in managing the world’s scarce resources and environment. It is about applications of remotely sensed data (satellite, aerial, and terrestrial imagery), and is a great resource for LBx readers interested in diving deeper into technical and policy issues related to geospatial…

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Water: A Flow of Information



Water is called many things, by many people and cultures. To some, it is the blood of the planet, or the blood of life; to others it is the most precious resource; to businesses it is an input and a source for discharge. Water tells stories of evolution through drought and floods. Water conducts electricity and stores heat. Water is in constant motion. It washes away and carries toxins and disease. Water is both information and transportation. It connects people in many different ways, whether they know it or not.

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LOCATIONOMICS



Everyone talks about the value of “Location” or “geo-services,” but what does that really mean, specifically? It sounds reasonable, but can an actual value be determined and if it can, can that value be impacted positively or negatively by different strategies or business decisions? Google commissioned Boston Consulting Group (BCG) and Oxera to place a monetary gure on the geo-services economy. BCG estimated the U.S. geospatial industry generated $73 billion in revenues and 500,000 high-wage jobs. Oxera estimated that globally the geospatial industry contributes to $274 billion in revenues…

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