Geo Means Business!

Ask a simple question, get a simple answer . . . That doesn’t work anymore. We live in a global economy where the price of a product…


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Back Behind the Firewall

About five years ago, the group I worked for at Microsoft looked at what was happening in the blogosphere and decided to bring it in-house.…


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The Power of “Location Intelligence”

The timeless words of Peter Drucker (widely considered to be the father of “modern management”) surely apply to location-based “x” –…


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Visual Intelligence for New Markets

In a fast-paced and increasingly globalized economy, effective market analysis iscritical to maintaining a competitive edge. Understanding…


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GeoMedia

LBx: What is your responsibility at National Geographic? ELDER: I am a Producer of Geospatial Media for National Geographic Maps. I manage…


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The Insufficiency of Efficiency

The difference between a business executive and a manager, an entrepreneur and an engineer, an investor and so much of what Wall Street has…


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TWC Gains Momentum with Geographic Business Intelligence

BACKGROUND The cable industry is fundamentally a location-based business with a plant and customers tied to specific locations, yet…


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Making Vehicles Smarter

The automotive industry is under pressure on multiple fronts, both in the U.S. and Europe. Fuel efficiency and CO2 reduction top the list…


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What is LBx?

Eighty percent of all business data has a location component. The source of this oft-quoted figure is not known, but the statement is…


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Location Data

The last few months have been quite exciting, since we launched our premiere issue and website of LBx Journal this past spring. I attended…


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Mastering Targeted Advertising

BACKGROUND Pitney Bowes acquired MapInfo in 2007 and has been integrating location intelligence into its core mainstream products and…


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