Geo Means Business is our first issue. In this issue, our contributors discuss the benefits of incorporating location into the research, development, and decision-making processes of businesses. Feature articles include the Power of Location Intelligence, Making Vehicles Smarter, and Visual Intelligence for New Markets. Executive Interviews with George Salvador of Time Warner Cable, and Jess Elder of National Geographic on use of location intelligence to support operations and product and service development.

Making Vehicles Smarter

The automotive industry is under pressure on multiple fronts, both in the U.S. and Europe. Fuel efficiency and CO2 reduction top the list of priorities, as consumers, politicians, and regulators drive change within the industry. The U.S.…

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TWC Gains Momentum with Geographic Business Intelligence

BACKGROUND The cable industry is fundamentally a location-based business with a plant and customers tied to specific locations, yet management is just beginning to realize, develop, and invest in the power of location data or GIS (geographic…

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The Insufficiency of Efficiency

The difference between a business executive and a manager, an entrepreneur and an engineer, an investor and so much of what Wall Street has busied itself with over the last fifteen years is the difference between the unknowable and the known.

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GeoMedia

LBx: What is your responsibility at National Geographic? ELDER: I am a Producer of Geospatial Media for National Geographic Maps. I manage online cartographic production projects and develop new products that build on the solid foundation of…

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Visual Intelligence for New Markets

In a fast-paced and increasingly globalized economy, effective market analysis iscritical to maintaining a competitive edge. Understanding customer preferences, environmental and economic changes and other non-apparent factors can help marketer and…

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The Power of “Location Intelligence”

The timeless words of Peter Drucker (widely considered to be the father of “modern management”) surely apply to location-based “x” – “location intelligence” tools. These digital tools are developed from complex interactions of databases, software,…

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Back Behind the Firewall

About five years ago, the group I worked for at Microsoft looked at what was happening in the blogosphere and decided to bring it in-house. We saw that the conversations needed a permanent home—the thoughts that wouldn’t clog everyone’s inbox—and we…

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Geo Means Business!

Ask a simple question, get a simple answer . . . That doesn’t work anymore. We live in a global economy where the price of a product depends as much on supply and demand in your local store as it does on cost to manufacture, transport and market.…

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