This is the Location Data issue. Our contributors discuss location data as a common denominator in business intelligence and as a collaboration platform, and describe industry applications built on a location intelligence platform. Executive interviews with Roger Parks, CIO, Simplot on Agribusiness and Arthur Berrill and Sherif Ahmed of Pitney Bowes Business Insight on Mastering Targeted Advertising. Feature articles include: Next-gen KPIs, A Venture Capitalist’s View of Location, Imagery as a Digital Media Platform, and The Time Dimension.
Modernizing Critical Infrastructure
Critical infrastructure (CI) supplies the backbone of the human experience. Every one of us depends upon critical infrastructure to meet our basic needs and receive essential services. Built upon layers of development, taxed by a burgeoning…
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Smart Sensing Devices
Sensors are pervasive: in space, in the air, on our streets, in our cars, in our homes, in our businesses. One estimate suggests that by 2010 there will be thousands of operational sensors for every human on the planet! At the same time, there is an…
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The Smart Grid Value Chain
In October 2009, U.S. President Barack Obama announced the largest single energy grid modernization investment in United States history. The government investment of $3.4 billion, which is matched by industry funding, will spur the nation’s…
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So Facebook added Location
Location-enabled social networks are not new. As a matter of fact, there are more than 100 companies providing some type of social networking with location features. Some of them have been integrated with Facebook for a long time. So why are these…
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Following the Money Trail
Background Donor2Deed, based in Northern Ireland, is a unique location-based fundraising, marketing, financial and communication engine that launched in December 2009. It is unique because it appears to be the first location-based platform focused…
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Building Bridges with Location Intelligence
Businesses are at various levels of maturity relative to investments in business intelligence data and systems. For the most part, Business Intelligence (BI) as an IT and data investment has been the domain of Fortune 500 companies. Advances in…
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A Business Scan of the Sensor Web
The ability of devices to connect to the Web is rapidly growing and now includes “sensors.” Sensors are low-cost monitoring devices that collect data. “Smart” cars, traffic sensors, building sensors, GPS, cameras, and smartphones are just some…
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Next Generation Infrastructure
This is a four-part series on location-based business integration with a focus on supporting the design, construction, operation, and maintenance of physical infrastructure such as transportation, communications networks, and government facilities.…
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Labor Issues Affect Location Decisions
BACKGROUND Jones Lang LaSalle (JLL) is an industry leader in property and corporate facility management services with a portfolio of approximately 1.4 billion square feet worldwide. LaSalle Investment Management, a member of the Jones Lang LaSalle…
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What’s in the Value of a Product?
To print or not to print? Free content or premium content? These are issues we deal with every day at LBx Journal as we adjust to a rapidly changing market. These are two sides of the same question, which is, “what does the customer value?” When…
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The Rebirth of Brand Management
Brand is the social contract of business, the implicit agreement between the parties in a transaction about the nature of their long-term relationship. One is tempted to quote Hobbs to the effect that economic life devoid of brands tends to be…
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