This is a special issue with the Women in Location Feature. The perspectives from these 18 dynamic women elevate the location industry to a whole new level. The women profiled in this feature represent an astounding breadth of experience from deep science to geospatial expertise to business savvy in various roles, including engineering, sales and marketing, finance, and management. In addition this issue features articles on Map Wizard Comes to Spreadsheets, Precision Agriculture, and Underground Assets which discuss various location-based technologies that strive to reveal simple truths from complex and voluminous data.

WOMEN IN LOCATION [ MOBILE MARKETING ]

NATASHA What does location intelligence/geo mean to you? ANDREA It is a term that is constantly evolving with all the new technology that is coming out. At Placed, we use the term location analytics, which we de ne as measuring the paths and places…

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WOMEN IN LOCATION [ LOCATION-BASED SERVICES ]

NATASHA What does location intelligence/geo mean to you? JENNIFER Location intelligence is about understanding where you are and what is in the world. My first conscious experience of location was through a map. I think that is the case for most…

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WOMEN IN LOCATION [ LOCATION-BASED ADVERTISING ]

NATASHA What does location intelligence/geo mean to you? ANNE It means a few different things depending on the context. Incorporating location as a dimension of thinking is the rst way to look at it. A more practical and business perspective is…

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WOMEN IN LOCATION [ INFORMATION TECHNOLOGY SERVICES ]

NATASHA What does location intelligence/geo mean to you? NATALIE It’s a way for us to interpret our experience, to feel safe about where we are in life. If someone is lost, it causes anxiety and stress; if people don’t know where they are headed,…

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WOMEN IN LOCATION [ GEO-TECH MARKETING ]

NATASHA What does location intelligence/geo mean to you? AMY Location intelligence (LI) provides a data-rich understanding of the world around us. We are all familiar with the catchphrase, “Location is all that matters. Location, location,…

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WOMEN IN LOCATION [ RETAIL-GIS ]

NATASHA What does location intelligence/geo mean to you? JILLIAN It's really about taking any idea and putting it into a spatial context. You could be looking at literature, business, food, or taxes from a spatial lens. Itís like peeling back an…

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WOMEN IN LOCATION [ NAVIGATION ]

NATASHA What does location intelligence/geo mean to you? DI-ANN Everything we associate with a place is more interesting than the actual location. Location intelligence is about more than answering, where am I, or how many times have I been there?…

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WOMEN IN LOCATION [ MOBILITY ]

NATASHA What does location intelligence/geo mean to you? JENNIFER For me, location-based services provide us with ways to stay connected, increase accountability, and strive for further excellence in a variety of areas. Accountability is an…

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WOMEN IN LOCATION [ GEOACCOUNTING AND LOCATION-BASED FUNDRAISING ]

NATASHA What does location intelligence/geo mean to you? OLIVIA A lot of the information we get on the Internet is narrative or picture information; location information is the next big step because it is a natural way to communicate. Location…

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WOMEN IN LOCATION [ GEO-BI ]

NATASHA What does location intelligence/geo mean to you? PREETHA It simply started out meaning very exciting technology— guring out how to solve “mapping problems” with computers. This was some time ago, when I worked on software programs that…

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WOMEN IN LOCATION [ EDUCATION ]

NATASHA What does location intelligence/geo mean to you? CELESTE The present and the future are critical to understanding location to make good decisions, which is why I found geography so interesting. I’ve been committed over the last 20 years to…

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WOMEN IN LOCATION [ EARTH OBSERVATION IMAGERY ]

NATASHA What does location intelligence/geo mean to you? AMY The word that really pops into my mind is insights. It’s the ability to transform large amounts of data, such as business and demographic data, put it into a geographic context and make…

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WOMEN IN LOCATION [ AUGMENTED REALITY ]

NATASHA What does location intelligence/geo mean to you? GEORGIA It’s a lens to what is around me, anything that helps me gather more information around me. It’s in the background of everything we do. I also have a specific view on location…

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WOMAN IN LOCATION [ ATMOSPHERIC MONITORING ]

NATASHA What does location intelligence/geo mean to you? ANNE It’s all about geography and the relationship between place. NATASHA How did you get into location? ANNE I originally started studying marine biology because of my passion for coastal and…

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WOMEN IN LOCATION [ ARCHITECTURE, ENGINEERING AND CONSTRUCTION ]

NATASHA What does location intelligence/geo mean to you? SHELLY It’s a different perspective. It’s like the saying, “a picture is worth a thousand words.” When you can visualize your decision support analysis through a map, it creates a real world…

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WOMEN IN LOCATION [ 3D BIG DATA MANAGEMENT SOFTWARE ]

NATASHA What does location intelligence/geo mean to you? CARLA Everything on the planet has a place. Because we live, think, and navigate in a 3D world, it is also an intuitive way to navigate the world online. Geospatial interfaces integrated with…

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Precision Agriculture

FARMERS ARE CONSERVATIVE ADOPTERS OF TECHNOLOGY; however, where there is measured benefit, they are quick to adapt. Precision agriculture technologies have been around for more than 20 years, but adoption by farmers has been variable due to a number…

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Map Wizard Comes to Excel

FROM GOVERNMENTS TO BUSINESSES, OFFICE DATA IS ON THE MAP. IF YOU ARE AN ArcGIS Online user, you can now turn your Excel spreadsheet data into an interactive map without ever leaving Microsoft Office. Esri’s Maps for Microsoft Office can produce…

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Underground Assets

Designers of large projects, such as a highway expansion, a new shopping mall, a sewer or water line upgrade project, or a gas line replacement, are often presented with unique challenges – including those that lie beneath the earth’s surface.…

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Location News From The Web

HERE ARE THE MOST INTERESTING AND IMPORTANT LOCATION BUSINESS ARTICLES FROM THE WEB, ACCORDING TO Location SmartBrief readers. Sign up at www.lbxjournal.com.

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Publisher’s Letter

Dear Readers, IN ADDITION TO OUR COMMITMENT AND RESPONSIBILITY to providing news and the most relevant information for your business, we at LBx Journal also strive to produce timeless articles. In this age of instant information, millions of blogs,…

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Women in Location

I have been co-founder and editor of LBX Journal for four years now and I have become increasingly concerned by the visible lack of women in the location industry. How many conferences do you attend where women are 10 percent or less of the…

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