Issue No. 11Winter 2013Vol.5, No.1

NATASHA What does location intelligence/geo mean to you? ANDREA It is a term that is constantly evolving with all the new technology that is coming out. At Placed, we use the term location analytics, which we de ne as measuring the paths and places…

NATASHA What does location intelligence/geo mean to you? JENNIFER Location intelligence is about understanding where you are and what is in the world. My first conscious experience of location was through a map. I think that is the case for most…

NATASHA What does location intelligence/geo mean to you? ANNE It means a few different things depending on the context. Incorporating location as a dimension of thinking is the rst way to look at it. A more practical and business perspective is…

NATASHA What does location intelligence/geo mean to you? NATALIE It’s a way for us to interpret our experience, to feel safe about where we are in life. If someone is lost, it causes anxiety and stress; if people don’t know where they are headed,…

NATASHA What does location intelligence/geo mean to you? AMY Location intelligence (LI) provides a data-rich understanding of the world around us. We are all familiar with the catchphrase, “Location is all that matters. Location, location,…

NATASHA What does location intelligence/geo mean to you? JILLIAN It's really about taking any idea and putting it into a spatial context. You could be looking at literature, business, food, or taxes from a spatial lens. Itís like peeling back an…

NATASHA What does location intelligence/geo mean to you? DI-ANN Everything we associate with a place is more interesting than the actual location. Location intelligence is about more than answering, where am I, or how many times have I been there?…

NATASHA What does location intelligence/geo mean to you? JENNIFER For me, location-based services provide us with ways to stay connected, increase accountability, and strive for further excellence in a variety of areas. Accountability is an…

NATASHA What does location intelligence/geo mean to you? OLIVIA A lot of the information we get on the Internet is narrative or picture information; location information is the next big step because it is a natural way to communicate. Location…

NATASHA What does location intelligence/geo mean to you? PREETHA It simply started out meaning very exciting technology— guring out how to solve “mapping problems” with computers. This was some time ago, when I worked on software programs that…

NATASHA What does location intelligence/geo mean to you? CELESTE The present and the future are critical to understanding location to make good decisions, which is why I found geography so interesting. I’ve been committed over the last 20 years to…

NATASHA What does location intelligence/geo mean to you? AMY The word that really pops into my mind is insights. It’s the ability to transform large amounts of data, such as business and demographic data, put it into a geographic context and make…

NATASHA What does location intelligence/geo mean to you? GEORGIA It’s a lens to what is around me, anything that helps me gather more information around me. It’s in the background of everything we do. I also have a specific view on location…

NATASHA What does location intelligence/geo mean to you? ANNE It’s all about geography and the relationship between place. NATASHA How did you get into location? ANNE I originally started studying marine biology because of my passion for coastal and…

NATASHA What does location intelligence/geo mean to you? SHELLY It’s a different perspective. It’s like the saying, “a picture is worth a thousand words.” When you can visualize your decision support analysis through a map, it creates a real world…

NATASHA What does location intelligence/geo mean to you? CARLA Everything on the planet has a place. Because we live, think, and navigate in a 3D world, it is also an intuitive way to navigate the world online. Geospatial interfaces integrated with…

FARMERS ARE CONSERVATIVE ADOPTERS OF TECHNOLOGY; however, where there is measured benefit, they are quick to adapt. Precision agriculture technologies have been around for more than 20 years, but adoption by farmers has been variable due to a number…

FROM GOVERNMENTS TO BUSINESSES, OFFICE DATA IS ON THE MAP. IF YOU ARE AN ArcGIS Online user, you can now turn your Excel spreadsheet data into an interactive map without ever leaving Microsoft Office. Esri’s Maps for Microsoft Office can produce…

Designers of large projects, such as a highway expansion, a new shopping mall, a sewer or water line upgrade project, or a gas line replacement, are often presented with unique challenges – including those that lie beneath the earth’s surface.…

I have been co-founder and editor of LBX Journal for four years now and I have become increasingly concerned by the visible lack of women in the location industry. How many conferences do you attend where women are 10 percent or less of the…