This is the Location Analytics issue that explores the market-making potential of location information in the solar, mobile, business intelligence, and water markets. Executive interviews with Mobeen Khan of AT&T and Andrea Eatherly of Placed, Tony Frazier of GeoEye on solar analytics and more…

Geo-Future Executive Interviews

Everything appears to point to a golden age of location information, which is more readily available from a wide variety of remote devices and sensors than ever before. These include GPS devices, GIS systems, LBS applications, social media…

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How’s Your Mobile App Performing?

Location Clues Andrea Eatherly, Director Marketing and Operations, Placed BACKGROUND Placed, a start-up company in Seattle, Washing- ton, is at the intersection of web analytics and location analytics. Founded in January 2011, the company is focused…

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Mobile Split Personality

AT&T Toggle is a Model for Location Data Privacy Management Mobeen Khan, Executive Director for Mobility Marketing, AT&T Business and Home Solutions BACKGROUND AT&T set out to solve the problem of dual use mobile phones – for work and personal use –…

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What a Crazy Summer

What an unusual summer it has been. The U.S. has seen the worst drought in 50 years, 600 million Indians were plunged into darkness due to power grid failure, the Curiosity Rover landed on Mars, drone activity is increasing domestically and…

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Valuing Water

A Lesson in Convergence Thinking By Natasha Léger Every business school student now knows "If you can't measure it, you can’t manage it.” As a result, KPIs (key performance indicators) now dominate business thinking. Charles Fishman, in The Big…

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Earth Imagery Feeds Solar Analytics

As the global population increases and developing economies cultivate a growing middle class, corporations and consumers alike will seek affordable and efficient access to energy. These unprecedented demands will strain existing infrastructure and…

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Hello GIS. Meet Business Analytics!

Broadly, analytics are about adding meaning to data. In the near future, there will be a lot of data to analyze. IDC estimates that by 2015, available digital data will explode from 2.8 Zettabytes (1 ZB = billion tera- bytes) to nearly 8 ZB, and…

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Likes0 Comments15 Minutes